Product deactivated
The Product deactivated trigger starts an automation whenever a product is deactivated on an account. Use this trigger to send offboarding communications, revoke access, or flag churned products for follow-up.
This trigger operates at the account scope, so account and product data are available to downstream steps.
Trigger scope
This trigger operates at the account scope. Account fields and deactivated product data are available downstream.
How it works
- A product is deactivated on an account — either manually by an admin or through a billing event.
- The account is brought into scope along with the product details.
- Account and product data become available as dynamic content.
- Downstream steps execute using that context.
Available data
| Output | Description |
|---|---|
| Product name | Name of the product that was deactivated |
| Product ID | Unique identifier for the deactivated product |
| Account name | The account the product was deactivated on |
| Deactivated at | Timestamp when the product was deactivated |
Tips
Run once per account
Enable the Run only once per account option if you want the automation to fire just the first time a product is deactivated — for example, to send a single save-the-relationship email rather than triggering again if the product is later reactivated and deactivated again.