Account custom data updated
The Account custom data updated trigger starts an automation whenever a custom data field on an account record changes. Use this trigger to react to structured business data — such as contract status, tier, or any field your team manages outside the standard account fields.
This trigger operates at the account scope, so all account data — including the updated custom fields — is available to downstream steps.
Trigger scope
This trigger operates at the account scope. Account fields, custom data fields, tags, and product data are available downstream.
How it works
- A custom data field on an account is updated, either manually or by an integration.
- The account is brought into scope with the new field values.
- All account data — including updated custom fields — becomes available as dynamic content.
- Downstream steps execute using the account and custom data context.
Available data
| Output | Description |
|---|---|
| Account name | Name of the account |
| Account ID | Unique identifier for the account |
| Custom data fields | All custom data fields and their current values after the update |
| Updated at | Timestamp of the change |
Use trigger conditions to filter for changes to a specific custom data field if you only want the automation to run for certain updates.