Product activated
The Product activated trigger starts an automation whenever a product is activated on an account. Use this trigger to kick off onboarding sequences, send confirmation messages, or provision resources the moment a product goes live.
This trigger operates at the account scope, so account and product data are available to downstream steps.
Trigger scope
This trigger operates at the account scope. Account fields and activated product data are available downstream.
How it works
- A product is activated on an account — either manually by an admin or through an order.
- The account is brought into scope along with the product details.
- Account and product data become available as dynamic content.
- Downstream steps execute using that context.
Available data
| Output | Description |
|---|---|
| Product name | Name of the product that was activated |
| Product ID | Unique identifier for the activated product |
| Account name | The account the product was activated on |
| Activated at | Timestamp when the product was activated |
Tips
Run once per account
Enable the Run only once per account option if you want the automation to fire just the first time a product is activated — for example, to send a one-time onboarding email rather than triggering again on reactivation.