Activity on a campaign email
The Activity on a campaign email trigger starts an automation when a campaign email is opened or a call-to-action link is clicked. Use this trigger to follow up with engaged recipients while their interest is highest.
This trigger operates at the account scope, so account data is available to downstream steps.
Trigger scope
This trigger operates at the account scope. Account fields and campaign email data are available downstream.
How it works
- A campaign email is delivered to a recipient.
- The recipient opens the email or clicks a CTA link within it.
- The activity event fires and the account is brought into scope.
- Downstream steps execute using the account and email activity context.
Available data
| Output | Description |
|---|---|
| Activity type | Whether the event was an open or a click |
| Campaign name | The name of the campaign the email belongs to |
| Email subject | Subject line of the email that was interacted with |
| Account name | The account associated with the recipient |
| Activity at | Timestamp of the open or click event |
Tips
Click tracking and first-click behavior
Only clicks on CTA (call-to-action) links are tracked — general unsubscribe or footer links do not count. By default, this trigger fires only for the first user to click unless Run multiple times is enabled on the automation. Enable that setting if you want the trigger to fire for every individual click event.