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Branding and Customization

Vendasta is a white-label platform, meaning you can brand it entirely as your own with no mention of Vendasta. Before you add any clients or send anything to customers, this is the first thing to set up. Everything your clients see (Business App, email campaigns, invoices, notifications) will carry your brand.

This guide walks you through the core branding setup from start to finish.

note

Some white-labeling features, such as custom domains, are only available on certain plans. View plan details

Getting Started Checklist​

  1. Set up Partner Branding: your company name, logo, colors, and icons
  2. Customize Business App: rename the app, add a custom domain, configure the web chat footer
  3. Control what clients see: show or hide pages in Business App
  4. Set up market-specific branding (optional): different branding per customer segment

Step 1: Set up Partner Branding​

Partner Branding controls how your business is represented across the platform, in client-facing emails, and in Business App.

Navigate to Partner Center → Administration → Partner Branding.

Company name​

This is your brand name as it appears to clients throughout the platform, in emails, and in notifications.

  1. In the Company Name field, enter your business name exactly as you want clients to see it.
  2. Click Save.
tip

Use the name your clients already know you by. This will appear in email headers, login pages, and anywhere the platform references your agency.

Company Name field in Partner Branding settings

Theme​

The Theme setting controls the light or dark appearance of Partner Center navigation for your team (not for clients).

  1. Under Theme, select Light or Dark based on your preference.
  2. For your clients' Business App experience, set the Business App Theme. We recommend User System Default, which respects each client's device setting.
Theme and Business App Theme settings in Partner Branding

Your logo appears in Business App, outgoing email campaigns, and other client-facing areas. Upload one version for light mode and one for dark mode so it looks sharp in either context.

  1. In the Logo section, click the upload area for Light mode logo and upload your logo file.
  2. If you have a version suited to dark backgrounds, upload it under Dark mode logo as well.
  3. Click Save.

File recommendations:

  • Format: PNG with a transparent background
  • Resolution: High-resolution for clear display across devices
Logo upload section in Partner Branding settings

Company avatar / shortcut icon​

The shortcut icon appears when a client saves Business App to their phone's home screen, and is also used to represent your company in Inbox chat.

  1. In the Company Avatar section, upload a square image.
  2. Click Save.

File requirements:

  • Format: GIF, JPG, or PNG
  • Recommended size: 512 x 512 pixels
Company avatar and shortcut icon upload section in Partner Branding

Favicon​

A favicon is the small icon that appears in the browser tab when clients have Business App open. It's a small but professional touch.

  1. In the Favicon section, upload your favicon file.
  2. Click Save.
warning

Favicons must be ICO files only (e.g., favicon.ico). PNG and JPG files will not upload. Use an online converter if you only have a PNG version.

Favicon upload section in Partner Branding

Primary color​

Your brand color is used as an accent throughout the platform and in some client emails. This keeps your visual identity consistent everywhere.

  1. In the Primary Color field, enter your brand's hex color code (e.g., #1A73E8) or use the color picker.
  2. Click Save.
Primary color picker in Partner Branding settings

Learn more about Partner Branding

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Step 2: Customize Business App​

Business App is where your clients log in to access their products, reports, and communications. These settings let you rename it, add your own domain, and control footer branding on chat widgets.

Navigate to Partner Center → Accounts → Manage Business App → Customize Business App → Branding.

Customize Business App branding page

Rename Business App​

By default, your clients' portal is called "Business App." You can rename it to anything that fits your brand, for example: ClientHub, Growth Portal, or [Your Agency] Dashboard.

  1. Find the Rename Business App field.
  2. Enter your preferred name.
  3. Click Save.

This name will appear in the Business App navigation, in emails sent to clients, and in onboarding messages.

tip

Keep the name short. Two to three words works best across all device sizes. Avoid special characters.

Add a custom domain​

A custom domain lets clients access Business App from your own branded URL (e.g., app.youragency.com) instead of a default Vendasta URL.

note

Custom domain setup is available on select plans. View plan details

  1. In the Branding section, click Add custom domain.
  2. Follow the domain configuration steps.

Learn more about custom domain setup

If your clients use Vendasta's web chat widget on their websites, you can enable a footer that reads "Chat Powered By [Your Agency Name]", linking back to your website. This creates backlink SEO value and drives new leads.

  1. Scroll to the Conversations Web Chat section.
  2. Toggle the checkbox to enable or disable the footer.
  3. Click Save.
info

Your agency name and website URL are pulled from your Company Profile. Make sure those are filled in before enabling this.

Learn more about Customize Business App

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Step 3: Control what clients see​

You can choose exactly which pages and features are visible to clients when they log in to Business App. Hiding pages removes them from the client's navigation without disabling the underlying feature.

Navigate to Partner Center → Accounts → Manage Business App → Customize Business App → Pages.

When you're just getting set up, start by thinking about what you're actually offering clients. Here's a quick guide:

PageShow it when...Hide it when...
HomeAlways, it's the main dashboardN/A
Get StartedOnboarding new clientsClients are fully set up
My ProductsClients manage or browse their own productsYou manage everything for them
StoreYou want clients to self-serve and purchaseAll purchases go through your team
Inbox / MessagesYou want clients to message youYou prefer to initiate all contact
Executive ReportClients want performance analyticsN/A
ProjectsYou deliver project-based services (e.g. website builds)You don't use fulfillment workflows
InvoicesClients manage their own billingYou handle billing externally

How to show or hide a page​

  1. Select the page from the left sidebar (e.g., Home, Store, Inbox).
  2. Toggle Show this page on or off.
  3. Click Save.
note

Page visibility is set at the partner level (applies to all clients) or per market (applies to a specific segment). To configure per-market, use the market selector dropdown at the top of the page.

Learn more about page visibility settings

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Step 4: Market-specific branding (optional)​

If you serve distinct client segments, for example different industries, regions, or tiers, you can set up separate markets and apply unique branding to each. This means different logos, colors, and even a different company name per market.

By default, your Partner Branding settings apply to all markets. To customize a specific market:

  1. Go to Partner Center → Administration → Partner Branding.
  2. Click the All Markets dropdown in the top right.
All Markets dropdown in Partner Branding
  1. Select the market you want to customize.
  2. Make your branding changes and save.
note

If a market has been customized separately, changes made at the Partner Branding (All Markets) level may not override it. Always check individual market settings if something doesn't look right.

Learn more about markets

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