Managed Ad Campaign

Overview

Managed Ad Campaign is a do-it-for-me solution where Vendasta's AI builds, and our certified ads specialists launch, and manage a single-network ad campaign on your client's behalf. Campaigns run on Google/Bing Search, Google Display, or Meta (Facebook & Instagram), launch the same day the order is placed, and are optimized continuously by both the Vendasta Ads platform and our team for the life of the campaign. Reporting is delivered through Advertising Intelligence in Business App.

It's the right fit for the campaigns most businesses need: straightforward, fast to launch, and fully fulfilled by our team—no paid media expertise or campaign management on your end. For campaigns on LinkedIn, YouTube, TikTok, Performance Max, Yelp, or Amazon, see Specialty Ad Campaign.

What's Included

• AI-built, specialist managed, single-network campaign on Google/Bing Search, Google Display, or Meta, built to the budget and targeting on the approved order.
• Same-day build and launch: the campaign is built and set live the same business day the order is placed.
• Call tracking setup within 2 business days when call tracking is included on the order.
• Conversion tracking setup on request: coordinate with your Vendasta Services representative to have conversion tracking configured.
• Ongoing platform optimization: automated bidding, budget pacing, and creative rotation run continuously through the Vendasta Ads platform's built-in optimization engines.
• Ongoing manual optimization: Vendasta's certified ads experts review and adjust campaigns to pursue the best possible return for your client.
• Included campaign edits at no extra charge—creative, ad copy, or keyword changes. One round per month, or two rounds at $3,000+/mo.
• Advertising Intelligence reporting connected in Business App for the full campaign period. If the account doesn't already have Advertising Intelligence active, it's activated automatically at no charge.
• Centralized campaign view in Partner Center, covering live and past managed campaigns.

Platforms

Each campaign runs on one network. Budget and targeting are tailored to that network, which keeps pacing and performance predictable.

• Search — Google & Bing: Text ads shown when people actively search for your client's services (pay-per-click). Best for conversion-focused campaigns and lead generation.
• Display — Google: Image banners across Google's display network to build awareness and retarget (pay-per-impression).
• Meta — Facebook & Instagram: Social ads for demand creation with precise audience targeting.

Need LinkedIn, YouTube, TikTok, Performance Max, Yelp, or Amazon? Those platforms are fulfilled through Specialty Ad Campaign, which can be purchased directly in Marketplace.

Media spend is charged monthly at the published rate for the campaign. The management fee is calculated on the media spend, so it scales automatically if the monthly budget increases.

Spend tiers and features

Every Managed Ad Campaign covers one network, launches the same business day, and includes Advertising Intelligence reporting and ongoing optimization regardless of budget. What scales with monthly ad spend is GA4 setup, strategy calls, and the number of campaign edits. Each tier includes everything from the tiers below it.

Feature	$100–$499/mo	$500–$999/mo	$1,000–$2,999/mo	$3,000+/mo
Ad networks	1	1	1	1
GA4 setup	Sold separately, or link an existing property	✅	✅	✅
Strategy call with an Ads Specialist	—	—	Every quarter	Every month
Campaign edits	1 round per month	1 round per month	1 round per month	2 rounds per month
Advertising Intelligence reporting	✅	✅	✅	✅

Additional services

• Call Tracking: one forwarding number to track calls generated by the campaign and listen to call recordings. Selected during the order process and set up within 2 business days of the order.
• Hourly Charge: covers campaign edits or rebuilds beyond the included rounds for the campaign's spend tier. Scope the work with your representative to learn more.

Prerequisites

• Complete business account details in Partner Center: name, address, and website URL for the account the campaign is being ordered for.
• A public, accessible website: the destination URL must load without a login and without geographic or firewall restrictions that return a 403 Forbidden error.
• Supported region: the business being advertised must be located in the United States or Canada.
• No dedicated Vendasta Ads Enterprise (formerly MatchCraft) instance: partners with their own instance continue to sell and manage campaigns through Vendasta Ads Enterprise.

Campaign assets

Campaigns perform meaningfully better with assets supplied at order time:

• Logo: minimum 250px wide; PNG, EPS, Ai, or PSD preferred.
• Images: 1–3 high-resolution images related to the promotion. For Display, 1,200 × 628 pixels (1.91:1 ratio). For Meta, 1,080 × 1,080 pixels (1:1 ratio).
• Promotion or slogan: a short, concise offer or slogan, two sentences maximum. Ads with a promotion attached consistently outperform those without.
• Destination link: the page where interested customers can learn more about the business or the promotion.

Platform-specific requirements

• For Meta campaigns: access to approve Meta Business Manager requests, and a Meta Pixel on the site for conversion measurement.
• For Google Display campaigns, banner images in these sizes:
  • 728×90 (Leaderboard)
  • 300×250 (Medium banner)
  • 300×600 (Half Page)
  • 160×600 (Wide Skyscraper)
  • 320×50 (Mobile leaderboard)
  • 300×50 (Mobile banner)

Getting Started

1. Create the ad plan. Go to Partner Center → Ads → Ad plans → Create new plan, choose the network, and let Vendasta Ads generate the ad copy, keywords, targeting, and budget options. Share the proposal with your client and order once it's approved. See Creating an ad plan for the full walkthrough.
2. Place the order for the account in Partner Center through the Ads tab, confirming the network, monthly media spend, reseller margin, and whether call tracking is included. Review the pricing breakdown before submitting.
3. Campaign build and launch — same day. Vendasta Services builds and sets the campaign live the same business day the order is placed.
4. Call tracking setup — within 2 business days, if included on the order.
5. Conversion tracking — on request. Reach out to your Vendasta Services representative to have conversion tracking configured.
6. Reporting. Advertising Intelligence is connected in Business App automatically, and activated at no charge if it isn't already active on the account.
7. Ongoing management. The campaign is optimized continuously by the platform and by our specialists until it's cancelled.

Making changes to a live campaign

Our platform and team work together continuously to keep campaigns optimized, but some parameters can be updated on request.

• Budget changes: go to Partner Center → Manage Accounts → select the account → Request a Spend Change. Submit at least 5 business days before the billing cycle renews for the change to take effect that cycle.
• Creative, copy, or keyword edits: one round per month is included at no extra charge, or two rounds at $3,000+/mo in ad spend. Send the details to your Vendasta Services representative. Additional edits or rebuilds are billed hourly through the Hourly Charge SKU.

Campaign changes

Making changes immediately after launch isn't ideal. Unless a change is crucial, we recommend waiting at least 5 weeks so the campaign has time to run and gather data. Every change restarts a re-optimization period, so frequent edits work against performance.

Ending the campaign

The campaign continues to run at the same monthly budget, with ongoing optimization, until you cancel. Terminating a campaign means cancelling the associated products in Partner Center. Please cancel at least 5 business days before the renewal date. Our team turns the campaign off at the end of the current month's term and exhausts all remaining unused ad spend. We do not offer refunds for unused ad spend.

Service limitations

• Results guarantees: We can't guarantee specific results. We implement best-practice strategies, but platform algorithms are unpredictable, so it would be unethical to promise results that can't be guaranteed.
• One network per campaign: A single campaign covers Google/Bing Search or Google Display or Meta—not a combination. Multi-network coverage means ordering multiple campaigns, each with its own budget.
• No manual A/B testing: We don't set up manual variant tests. Optimization relies on Google's and Meta's built-in engines, which continuously test the creative assets we supply and steer spend toward the best-performing combinations.
• Regional availability: Currently suited to businesses located in the United States and Canada. For businesses outside these countries, see Vendasta Ads Enterprise.
• Not white-labeled: Our team does not work directly with your clients. Reach out to your business representative for more information.

FAQ

Billing

What is the minimum ad spend?

$100 USD per month.

How does the management fee work when I increase ad spend?

The management fee is a percentage of media spend, so it recalculates automatically at the new spend level on the next billing cycle.

What is the cancellation or refund policy?

Cancel the associated products in Partner Center at least 5 business days before the renewal date. The campaign is turned off at the end of the current term and remaining unused ad spend is exhausted rather than refunded. We do not offer refunds for unused ad spend.

What if I want to change the budget on a live campaign?

Go to Partner Center → Manage Accounts, select the account, and choose Request a Spend Change. Submit at least 5 business days before the billing cycle renews.

Campaign details

How quickly does the campaign go live?

Campaigns are built and launched the same business day the order is placed. Call tracking, if ordered, is configured within 2 business days.

Which platforms are covered?

Google Search, Bing Search, Google Display, and Meta (Facebook & Instagram). LinkedIn, YouTube, TikTok, Performance Max, Yelp, and Amazon are covered by Specialty Ad Campaign, available directly in Marketplace.

Can one campaign run on multiple networks at once?

No. Each campaign covers one network so the budget and strategy stay tailored to that network. To advertise on more than one, order a separate campaign for each.

Who manages the campaign after launch?

Vendasta Services. Campaigns are managed for their full duration by certified ads specialists, supported by the platform's automated optimization. Your only job is reporting the results to your client.

Can I edit a live campaign?

Yes. One round of creative, copy, or keyword edits is included per month at no extra charge, or two rounds at $3,000+/mo in ad spend. Additional edits are billed hourly through the Hourly Charge SKU after scoping the work with your Vendasta Services representative.

Is A/B testing included?

Not in the traditional sense. Rather than setting up manual variants and waiting for a winner, we supply multiple assets—headlines, descriptions, images—and let Google's and Meta's machine learning serve the best-performing combinations in real time. Bidding is optimized toward the outcomes that matter, whether that's conversions, lower cost per acquisition, or overall performance.

Where do I view campaign performance?

In Advertising Intelligence in Business App. It's activated automatically at no charge if the account doesn't already have it.

Is conversion tracking available?

Yes, on request. Coordinate with your Vendasta Services representative to have it configured.

Is this service available internationally?

At this time, Managed Ad Campaign is suited to partners serving businesses in the United States and Canada. Partners with international portfolios should look at Vendasta Ads Enterprise.

Can I run this if I have a dedicated Vendasta Ads Enterprise (MatchCraft) instance?

No. Those partners continue to plan, sell, and manage campaigns through Vendasta Ads Enterprise.