Digital Advertising
Vendasta offers digital advertising through Managed Ad Campaign (do-it-for-me, single-network, same-day launch), Specialty Ad Campaign (multi-platform, specialist-led, fulfilled through MatchCraft), and Vendasta Ads in Partner Center (self-serve AI ad plans for Google, Bing, and Meta). This section covers how to choose a service, complete order forms, work with creatives and tracking, use the Advertising Intelligence Dashboard, and understand policies and platform options.
Overview
There are three ways to get a digital ad campaign running, depending on which platforms you need, how hands-on you want to be, and whether you have a dedicated Vendasta Ads Enterprise instance:
- Managed Ad Campaign – A do-it-for-me campaign on one network (Google/Bing Search, Google Display, or Meta), built and launched the same business day the order is placed, then optimized continuously by the platform and our specialists. Best for the campaigns most clients need, live fast.
- Specialty Ad Campaign – A do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists. Best for growth and conversions, and the route to LinkedIn, YouTube, TikTok, Performance Max, Yelp, and Amazon.
- Vendasta Ads in Partner Center – A self-serve tool that generates an AI-assisted ad plan for Google, Bing, or Meta, lets you share a proposal with your client, and orders the campaign directly in Partner Center. Best for partners without a dedicated Vendasta Ads Enterprise instance who want a plan built in minutes.
Campaigns are billed monthly: media spend plus a management fee calculated on that spend. Reporting is available in the Advertising Intelligence Dashboard.
Which service is right for you?
| Managed Ad Campaign | Specialty Ad Campaign | Vendasta Ads | |
|---|---|---|---|
| Best for | A solid campaign live fast | Growth, conversions, scaling across channels | Fast, self-serve plans and proposals |
| Setup style | Do-it-for-me, no onboarding call | Do-it-with-me (specialist-built) | Self-serve, AI-generated plan in Partner Center |
| Platforms | One per campaign: Google/Bing Search, Google Display, or Meta | Search, social, display, video; plus LinkedIn, TikTok, PMax, Yelp, Amazon | Google/Bing Search, Google Display, or Meta (one per plan) |
| Minimum spend | $100/month | $500+/month | Set per plan, based on targeting |
| Optimization | Platform engines plus certified specialists | Specialist-led, ongoing monthly | Automated by the Vendasta Ads platform |
| Reports & strategy calls | Advertising Intelligence reporting | Advertising Intelligence reporting + strategy calls (by tier) | Advertising Intelligence dashboard |
| Campaign edits | 1 round per billing cycle, then hourly | 1–2 rounds per month (by tier) | 1 round per billing cycle, then hourly |
| Launch speed | Same business day as order | Within ~30 days | Same day as order |
A few quick prompts if you're unsure:
- Single network, smaller budget, live today → Managed Ad Campaign
- Multi-platform, or you need LinkedIn, YouTube, TikTok, PMax, Yelp, or Amazon → Specialty Ad Campaign
- No dedicated Vendasta Ads Enterprise instance, want a plan and proposal fast → Vendasta Ads in Partner Center
See each service page for full ideal-customer profiles, typical use cases, and the spend-tier feature breakdown.
What's Included
Services
- Managed Ad Campaign – Do-it-for-me, single-network campaign built and launched the same business day, then managed by certified ads specialists.
- Specialty Ad Campaign – Do-it-with-me, multi-platform campaign (search, social, display, video) built and optimized by specialists. Best for growth and conversions.
- Vendasta Ads in Partner Center – Generate an AI-assisted ad plan for Google, Bing, or Meta, share a branded proposal, and order the campaign directly in Partner Center.
Setup and order
- Advertising order forms – Key fields and best practices
- Tips for a successful campaign – Promotions, GTM, Facebook page access
Creatives and tracking
- Display banner creatives – Standard and animated banners, process and deliverables
- GTM tags and Facebook Meta Pixels – Placement and verification
- Google Analytics 4 Complete Build – New GA4 property and Google Tag Manager setup with up to 3 goals
Dashboard and reporting
- Advertising Intelligence Dashboard – Setup, metrics, conversions, ROI
Platforms and formats
- Advertising platforms – Search, display, Performance Max, Meta, YouTube, TikTok, LinkedIn
Get started
- Choose your service. Managed Ad Campaign for a single network launched the same day, Specialty Ad Campaign for a multi-platform, conversion-focused campaign, or Vendasta Ads in Partner Center for a fast, self-serve plan and proposal.
- Order and provide details. For a Managed Ad Campaign, place the order in Partner Center with the network, monthly media spend, and campaign assets. For a Specialty Ad Campaign, complete the fulfillment form and attend the onboarding call. For Vendasta Ads, generate a plan in Partner Center, share the proposal with your client, and order once it's approved.
- Launch. Managed Ad Campaigns go live the same business day the order is placed. Specialty Ad Campaigns include one major round of revisions and your approval before going live.
- Track performance anytime in the Advertising Intelligence Dashboard.
FAQ
Which service should I choose?
- Managed Ad Campaign – One network, from $100/month, live the same business day, fully fulfilled by our team.
- Specialty Ad Campaign – Moderate to higher budget, multi-platform, conversion-focused, specialist optimization. Required for LinkedIn, YouTube, TikTok, Performance Max, Yelp, and Amazon.
- Vendasta Ads in Partner Center – No dedicated Vendasta Ads Enterprise instance, want a plan and client-ready proposal built in minutes.
See Managed Ad Campaign, Specialty Ad Campaign, and Vendasta Ads in Partner Center for full details and FAQs.
How do I request a change to my ad spend?
Use Request Spend Change for future months: go to Partner Center → Manage Accounts, select the account, then the three dots next to the active MatchCraft product. Enter the new monthly budget. Changes apply from the next billing cycle and do not affect the current month's spend. To add funds to the current month, use the One-Time Boost add-on.
What is the refund policy for ad spend?
- Unused ad spend: Once an ad spend amount is agreed upon, unused spend is not refunded. When money is collected, the budget is always exhausted for the campaign and the current month.
- Cancellations and spend changes: Require 5 business days' notice. If a change is submitted at the last minute and the renewal happens, the campaign runs at the renewed amount and the change takes effect the following month. Emergency pauses (for example, seasonality) are held as a credit and used on re-activation.
- Promotional campaigns: If a promotion ends before the budget is exhausted, the team creates general ads to run with the remaining spend.
- Campaign performance: No refunds for performance discrepancies, but the team will hold a complimentary meeting to re-strategize for the following month.
Where do I see campaign performance?
Use the Advertising Intelligence Dashboard. Connect accounts in settings, set management fees, choose metrics, and view performance by platform and campaign. Reporting is also shared via a live link from the ads team.
What platforms can we advertise on?
Search (Google, Bing), display (Google), Performance Max, Facebook & Instagram (Meta), YouTube, TikTok, and LinkedIn. Specialty Ad Campaign supports multiple platforms, with more unlocking at higher spend levels. See Advertising platforms.
What YouTube ad formats are available?
YouTube ads can be placed before ("pre"), during ("mid"), or after ("post") a video. The main formats:
| Format | Description | Spec |
|---|---|---|
| Skippable video ads | Viewers can skip after 5 seconds. | Plays in the video player; skip after 5 seconds. |
| Non-skippable video ads | Must be watched before the video plays. | 15 or 20 seconds, depending on regional standards. |
| Bumper ads | Short, non-skippable ads up to 6 seconds; enabled when skippable or non-skippable ads are on. | Up to 6 seconds. |
| Overlay ads | Image or text ads on the lower 20% of a video (computer only). | 468x60 or 728x90 pixels. |
Source: YouTube Help.