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Set up Google Analytics (GA4) for multi-location accounts

Google Analytics (GA4) connects at the single-location level in Vendasta. Each individual Business App account can have its own GA4 property or data stream connected. The Multi-Location Executive Report then rolls up that data across all locations in the group.

How you set up GA4 depends on whether your multi-location brand has one shared website or separate websites for each location.

If all your locations share a single website (for example, a national brand with one domain and location pages), connect GA4 to a single designated location, typically a headquarters or primary location account.

  • Only connect the shared site to one account. Connecting the same site to multiple location accounts will result in duplicate data in the Executive Report.
  • The other location accounts do not need a GA4 connection if they all use the same website.

If each location has its own website or microsite, set up a separate GA4 data stream for each site and connect it to the corresponding single-location Business App.

  • Each location account should be connected to the data stream for that location's specific site only.
  • Do not use a single shared GA4 property across unrelated domains. This mixes traffic from different sites and produces unreliable data in the Executive Report.
tip

If locations share a domain but have distinct paths or subdomains (e.g., brand.com/toronto and brand.com/vancouver), consider using a single GA4 property with cross-domain or subdirectory filtering, connected to one representative location account.

Avoiding common mistakes​

MistakeWhat goes wrong
Connecting the same site to multiple location accountsData appears multiple times in the Executive Report
Using one GA4 property across unrelated domainsTraffic mixes together, making location-level data unreliable
Not connecting GA4 to any locationGA4 data won't appear in the Multi-Location Executive Report

How to connect GA4 to a location​

  1. Go to Partner Center → Accounts → Manage Accounts and open the location account.
  2. Navigate to the account's Business App.
  3. In the Business App, go to Executive Report → Connections.
  4. Select Google Analytics and follow the prompts to connect the GA4 property or data stream for that location's website.

Repeat for each location that has its own website or microsite.