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Integrations

Integrations in Administration let you connect Partner Center to QuickBooks, Google Meet, Zoom, Zapier, HubSpot, Salesforce, and other third-party tools. You manage connections from Partner Center → Administration → Integrations (or Advanced → Integrations).

What you can do​

  • Authentication and connections – Set up API key, SSO, or vendor-managed connections; manage and troubleshoot from the Integrations page
  • QuickBooks – Sync contacts and data from QuickBooks to the CRM; one-way sync and automation triggers
  • Google Meet and Zoom – Add meeting links and scheduling to contact records and emails
  • Zapier – Create or update CRM contacts from other apps (e.g. QuickBooks, forms) via Zapier workflows
  • HubSpot – Two-way sync of Contact and Company records between Partner Center and HubSpot
  • Salesforce – Two-way sync of Contact and Company records between Partner Center / Business App and Salesforce

How it works​

Connections use one of three models: API key (you provide credentials), SSO (users sign in via the provider), or vendor-managed (the vendor configures and maintains). Each integration in Administration → Integrations → Browse shows its type; use Add Connection or Connect and follow the flow. Status indicators (Connected, Pending, Issue) show health on the Integrations page.

Articles in this section​

Get started​

  1. Open Integrations – Go to Partner Center → Administration → Integrations. Use Browse to see available integrations and their connection type.
  2. Connection type – Read Authentication and connections to choose API key, SSO, or vendor-managed; then click Add Connection or Connect on the integration you need.
  3. QuickBooks, Meet/Zoom, or Zapier – Follow the setup in QuickBooks, Google Meet and Zoom, or Zapier and complete the connection flow.

Error handling and troubleshooting​

  • Connection failures – For API key integrations, check that the key is valid and has the right permissions; re-enter or rotate if needed.
  • SSO or access expired – Re-run the SSO flow to reauthorize; complete any pre-connect form and sign in again.
  • Vendor-managed – Follow the vendor's setup guide and check status in Business App; contact the vendor if the integration shows an issue.

For more help, see Authentication and connections or contact support with the integration name and error details.