Delete Accounts
What is account deletion?
Account deletion is the permanent removal of business accounts from your Business App system. This process removes all associated data including user access, product history, reporting data, and account settings.
Why consider account deletion?
Account deletion may be necessary for:
- Data Cleanup: Removing duplicate or test accounts that clutter your system
- Business Closure: Permanently removing accounts for businesses that have permanently closed
- Contract Termination: Removing accounts when service relationships end permanently
- Compliance Requirements: Meeting data retention and privacy regulations
- System Maintenance: Cleaning up obsolete or inactive accounts
Account deletion is permanent and irreversible. All data associated with the account will be lost, including historical reporting data, user access records, and product configurations.
What happens when you delete an account?
Data removal
- Complete business profile and contact information
- All user accounts and access credentials
- Product history and configuration settings
- Reporting data and analytics history
- Account notes and file attachments
- Integration connections and API access
System impact
- Account removed from all lists and groups
- Automated campaigns and communications stopped
- User access immediately revoked
- Active products are automatically cancelled and deactivated
Billing after deletion
Deleting an account does not cancel active billing commitments. If a product had a commitment period (for example, an annual contract), billing continues until the end of that commitment period even after the account and product are deleted. You will see charges on your bill through the end of the commitment.
If you delete an account with products on active commitments, you will continue to be billed for those products until the commitment period ends. Cancel commitments before deleting the account if you want to stop billing immediately (subject to cancellation terms).
What happens to accounts under a deactivated market
If a market is deactivated, all accounts assigned to that market are automatically reassigned to the default market within the same Partner ID. The accounts themselves are not deleted.
How to delete individual accounts
Pre-deletion checklist
Before deleting any account, complete these steps:
- Verify deletion necessity: Confirm the account truly needs permanent removal
- Export important data: Save any information you might need later
- Notify stakeholders: Inform team members who work with this account
- Check for dependencies: Review if other accounts or systems depend on this account
- Document reason: Record why the account is being deleted
Account deletion process
To delete a single account:
- Navigate to Accounts > Manage Accounts
- Locate the target account using search or filters
- Click on the account name to open account details
- Click
Edit Account - Scroll to the bottom of the edit form
- Locate the deletion section (usually marked with warning colors)
- Read the deletion warning carefully
- Type confirmation text if required (often the business name)
- Click
Delete Accountand confirm the action
Some systems require typing the business name or account ID to confirm deletion. This prevents accidental deletions.
Immediate post-deletion effects
After deletion:
- Account disappears from all account lists immediately
- Users lose access to Business App dashboards
- Automated services and integrations stop
- Account data becomes inaccessible
- Billing processes are terminated
How to handle account deletion requests
Customer-requested deletions
When customers request account deletion:
- Understand the reason for deletion request
- Explain alternatives such as account deactivation or service pause
- Review contract terms regarding data retention and deletion
- Obtain written confirmation of deletion request
- Set appropriate timeline for deletion (consider notice periods)
- Complete data export if customer requests their data
- Execute deletion following internal procedures
Internal deletion decisions
For business-initiated deletions:
- Document business justification for deletion
- Get appropriate approvals from management
- Review legal and compliance requirements
- Plan for data retention if required by regulations
- Communicate with affected teams before deletion
- Execute deletion during appropriate maintenance windows
Alternatives to account deletion
Account deactivation
Instead of deletion, consider deactivation:
Benefits of deactivation:
- Preserves historical data for reporting
- Allows reactivation if circumstances change
- Maintains compliance with data retention requirements
- Reduces risk of accidental data loss
How to deactivate accounts:
- Edit the account settings
- Change account status to "Inactive" or "Deactivated"
- Remove active products and services
- Disable user access
- Remove from active account lists
Account archiving
For long-term inactive accounts:
- Move accounts to archive lists
- Remove from active workflows
- Maintain basic account information
- Preserve reporting data
- Document archive reason and date
Service suspension
For temporary issues:
- Pause active services without deleting data
- Suspend user access temporarily
- Maintain account structure for easy reactivation
- Set suspension duration and review dates
How to manage duplicate account cleanup
Identifying duplicate accounts
Common signs of duplicate accounts:
- Similar business names with slight variations
- Same address but different business names
- Identical phone numbers or contact information
- Same business owner with multiple account variations
Duplicate resolution process
- Identify the primary account with the most complete information
- Export data from duplicate accounts before deletion
- Merge important information into the primary account
- Transfer any active users to the primary account
- Move product history and important notes
- Delete duplicate accounts after data consolidation
Preventing future duplicates
- Implement thorough search procedures during account creation
- Train team members on duplicate detection
- Use consistent naming conventions
- Regular data audits to identify potential duplicates
Data recovery and backup considerations
Pre-deletion data backup
Before deleting important accounts:
- Export complete account data including contact information and settings
- Save user lists and access information
- Download important files and documents
- Export reporting data for historical records
- Document product configurations for reference
Recovery limitations
After account deletion:
- Data cannot be recovered from the system
- User access cannot be restored
- Product history is permanently lost
- Integration connections must be recreated
Frequently asked questions (FAQs)
Can I recover an account after deletion?
No, account deletion is permanent and irreversible. Once deleted, all account data is permanently removed from the system and cannot be recovered.
What's the difference between deleting and deactivating an account?
Deletion permanently removes all account data, while deactivation preserves the account data but makes it inactive. Deactivated accounts can be reactivated later if needed.
How long should I wait before deleting an inactive account?
This depends on your business policies and legal requirements. Many organizations wait 6-12 months after service termination before considering deletion, allowing time for potential reactivation.
What happens to user access when I delete an account?
All user access is immediately revoked when an account is deleted. Users will no longer be able to log into their Business App dashboard or access any account-related services.
Should I delete accounts for businesses that have closed?
Consider business closure type: temporary closures might warrant deactivation, while permanent closures after appropriate waiting periods might justify deletion. Always check legal and compliance requirements first.
Can I bulk delete multiple accounts at once?
Most systems don't support bulk deletion due to the permanent nature of the action. Each account typically requires individual deletion confirmation to prevent accidental mass deletions.
What should I do with accounts that have outstanding billing issues?
Resolve billing matters before account deletion. Deletion may complicate billing disputes or collections processes. Deactivation might be more appropriate until financial matters are resolved.
How do I handle deletion requests from former employees?
Only current authorized users or account administrators should be able to request account deletions. Verify authorization and follow your organization's approval procedures for deletion requests.
Will deleting the associated company also delete the account?
No, deleting the associated company will not also delete the account, however, deleting an account will delete the associated company.
I deleted my account but I'm still being billed — why?
If a product on that account had an active commitment (such as an annual contract), billing continues through the end of the commitment period even after the account is deleted. Deletion cancels product access but does not terminate commitment billing early. Contact support if you believe the commitment has already expired and billing should have stopped.
What if I want to stop products but keep the account?
You can cancel or deactivate individual products from the account's product management page without deleting the account. This preserves the account data and history while stopping the product services.