SEO website analysis with Alpha SEO
In this course, brought to you by Alpha SEO, CEO Stuart Sherman, you will learn how to determine the level of SEO work a website has, explore the details of a full website SEO audit, and gain the confidence to present your expertise to prospects and gain their business.
Position yourself as confident and comfortable in the eyes of your client when it comes to search engine optimization. After this course you will be able to briefly look at a website and determine what level of SEO they've had, and position yourself as the expert.
Consumers search all day, every day for information on products and services. Search engine optimization (SEO) ensures the rank of your business online is not only growing, but growing quality visits—so the right customers are finding the right information. It involves making—sometimes small—changes to website design, keywords, and content to make your website show up in search engines.
By sitting with a client and explaining where they are missing opportunities in addressing titles, tags, and content, you can position your SEO service—and off-page work—as a necessity to get them moving up in online rankings.
| Section | What It Covers |
|---|---|
| On-page optimization | Duplicate titles, missing Google Analytics codes, missing descriptions, tags, meta-description |
| Mobile Friendly Website | Mobile friendliness and mobile loading speed (often slowed by large images) |
| Security | Whether the site is secured or flagged as malware |
| Keyword Rankings | Performance of targeted keywords in major search engines |
| Off-page Optimization | Effectiveness of off-site links coming back to the website |
| Visibility | Whether you're listed in directories and if it's accurate |
| Reviews | Facebook page and Google page—social signals that make crawlers see the website as more appealing |
| Competitive Analysis | How the website compares with three competitors |
| Social | Social signals that lend themselves to highlighting the website on page one |
Lead with compliments
Discuss the proposal and reference any positive attributes before heading into opportunities for improvement. They might have had SEO work done before—you want the service to hold value even if it can be done better!
Introduce places for improvement
Be specific and use competitor analysis to highlight some areas for improvement. Highlight high-priority items if they are available and gain their trust.
Recommend the optimal plan
Discuss real, expected results, and a reasonable timeline. Have an optimal plan and set of recommendations ready to go with hard goals and KPIs (key performance indicators) that will position you as an expert.
You're reviewing a prospect's website. You notice duplicate titles, no meta descriptions, and slow mobile load. You lead with: "Your site looks great and the content is solid." Then you introduce: "A few opportunities—your titles aren't unique across pages, and Google can't see your meta descriptions. Your mobile load is slow. I'd recommend our full audit and an optimization plan." You present the Alpha SEO plan with KPIs and timeline. They sign.
Key Resources
Knowledge Check
Knowledge Check
Test your understanding with 5 random questions from a pool of 4.
Set yourself up to successfully pitch and sell SEO to prospective clients. Use the audit structure to demonstrate expertise and drive results.