Product knowledge — SEO Standard
In this course, you will learn about Marketing and Professional Services' SEO Standard product and its essential components. We will explore the services and the processes involved in delivering effective SEO strategies. By the end, you will have a solid understanding of how MS's SEO offering can enhance your online presence.
- Describe the services included in SEO Standard and the SEO Plus add-on
- Explain the order and assignment process from Partner Center to the SEO team
- Outline the consultation and post-consultation steps
- Understand the performance reporting cycle and ongoing deliverables
- Identify key benefits of SEO Standard for clients
Included services
| Service | SEO Standard | SEO Plus Add-On |
|---|---|---|
| Keywords Research | Up to 10 keywords | +10 (total 20) |
| Monthly SEO Blog | Up to 500 words | +1 extra 500-word blog |
| On-Page Optimization | 5 pages | +5 (total 10 pages) |
| Google Business Profile | Complete management | ✓ |
| Monthly SEO Reports | ✓ | ✓ |
| Technical Improvements | Optimize site performance | ✓ |
Benefits
- Increased Online Visibility
- Higher Search Rankings
- Enhanced Brand Credibility
- Higher Conversion Rates
- Measurable Results & Better ROI
Order and assignment
- An order is received through Partner Center, generating a Task Manager project
- The Client Engagement team processes the order
- The SEO Team Lead assigns the project to an SEO Specialist
Consultation and follow-up
- The Client Engagement team sends a confirmation email using a templated macro in Zendesk
- A consultation call is scheduled 5–6 business days from the order date
- The consultation call involves the Client Solutions Specialist and SEO Specialist discussing project details
Post-consultation steps
- SEO Specialists draft a post-consultation email
- The Task Manager is updated by the Client Engagement and SEO teams
Performance reporting
- After 30 days, the SEO team generates a report
- The report is uploaded to the task manager and sent to Client Engagement for distribution
- Monthly performance reports include: Audit Fulfillment Form, Competitive Analysis, Keyword Re-evaluation, Backlink creation
Ongoing tasks
- Optimize on-page content and technical SEO elements
- Write and perform quality assurance checks on monthly blogs
- Quarterly SEO review calls occur in months 4, 7, and 10
A partner orders SEO Standard for a client. Task Manager project is created. Client Engagement sends confirmation. Consultation is scheduled for day 5. The SEO Specialist and Client Solutions Specialist discuss keywords, pages, and goals. Post-consultation email goes out. At 30 days, the first report is generated—audit, competitive analysis, keyword re-eval, backlinks. Client Engagement distributes. Quarterly review in month 4.
Key Resources
Knowledge Check
Knowledge Check
Test your understanding with 5 random questions from a pool of 5.
Takeaways
- Comprehensive Services: SEO Standard includes keyword research, monthly SEO blogs, on-page optimization for five pages, and complete Google Business Profile management.
- Enhanced Online Presence: Implementing SEO strategies can lead to increased visibility, higher search rankings, and improved brand credibility.
- Measurable Results: Monthly SEO reports provide insights into performance, allowing businesses to track progress and achieve better ROI.
- Flexible Add-Ons: The SEO Plus add-on offers additional optimization for more pages and keywords.
- Structured Process: Clear process from order receipt to performance reporting ensures organized project management and client engagement.