Introduction to Social Marketing
In our fast-paced digital world, businesses must engage with consumers on social media to stay competitive. If you're not present online, your competitors are. Social Marketing gives SMBs an effective and efficient way to connect with their audience—from one location, in a timely manner.
- Stay connected with your audience using Social Marketing, a powerful white-labeled social media management tool.
- Schedule content for all networks at once, generate leads, and interact with your client base—all in the same innovative tool.
A strong social presence helps SMBs at many stages of the customer journey: Awareness, Reputation, and Advocacy. Businesses should have the ability to build fans, find customers, and engage with their community—from one location, in a timely manner.
What Social Marketing is used for
Building fans, finding customers, and engaging with the community. All three—not friction-free payments, which is a separate capability.
AI-powered composer and calendar
All-in-one composer and scheduling calendar. Schedule social media posts to Facebook, LinkedIn, Twitter, Instagram, TikTok, and Google Business Profile—all in one place. Your agency and clients can efficiently plan and publish across networks.
Social Marketing pro: single AI prompt
Manage social media for more clients in less time. A single AI prompt in Social Marketing Pro generates content, so you scale without scaling headcount.
Industry-related content stream
A built-in stream of industry-related content for effortless discovery of great material to share on social networks. Never run out of relevant posts.
Intelligent lead generation
Set up smart lead searches based on chosen keywords. Find customers looking exactly for the products and services your clients offer.
Social reporting and analytics
Post breakdown, audience reporting, and KPIs that identify the success of your social media strategy. See how the business is performing across platforms.
Clickable.bio
Drive eCommerce through Instagram. Transform Instagram posts into a shoppable gallery of images—turn social fans into paying customers. Available free on Social Marketing Pro.
An agency adds Social Marketing to their Store. They package it with Reputation and Listings for a "Local Presence Bundle." A local salon signs up. The agency uses the content stream to find industry posts, drafts with AI in one prompt, and schedules a month of content to Facebook and Instagram. Lead searches capture "salon near me" intents. Clickable.bio turns their Instagram into a shoppable booking page. One tool, full social presence.
Boost your clients' visibility across multiple platforms. Streamline your clients' social media efforts with Social Marketing's online composer. One place to manage content, leads, and engagement—white-labeled under your brand.
Key Resources
Knowledge Check
Knowledge Check
Test your understanding with 5 random questions from a pool of 5.
Social Marketing is the only social media marketing tool your clients will ever need. Boost visibility, streamline efforts, and grow engagement—from one branded platform.