Introduction to Advertising Intelligence
In this course, you will learn how Advertising Intelligence helps your clients manage and understand their digital advertising efforts. Digital ads put businesses in front of their target audience on a multitude of platforms—but understanding impact is complex and time-consuming. Advertising Intelligence brings it all under one roof.
- Understand why digital ads matter and what constitutes a digital ad
- Know why digital ad reporting is essential
- Learn what Advertising Intelligence is and its key benefits
- Explore main features
Digital advertising puts businesses on the map, in front of their target audience, on a multitude of platforms. Digital ads allow potential customers to see your business first when they search for products and services.
Types of digital ads include: Search ads, Display ads, Social ads (Facebook, Instagram, LinkedIn, YouTube, Messenger), and PMAX (Performance Max). If your clients are just getting started, make sure they're not sent upstream without a paddle—or they might jump ship.
Understanding the impact of digital ads is incredibly complex and time-consuming. Clients need to organize, analyze, and consume data in digestible chunks to make informed spending decisions. They need to know if their ad dollars are paying off—but manually pulling data from multiple sources is not scalable and eats away at margins.
If clients aren't getting accurate, meaningful, and timely data, they have no way of knowing whether their ads are successful. Advertising Intelligence brings all ad campaigns under one roof so clients can easily see what's working and what isn't. Data is pulled in automatically—you become the expert without lifting a finger.
Advertising Intelligence is a freemium digital ad reporting tool that brings Google Ads, Facebook Ads, LinkedIn Ads, and many more into one dashboard. You can show your clients exactly how their ad spend is paying off.
Important: Advertising Intelligence specializes in customized, digital ad reporting. You cannot run digital ads through this product—it is reporting only.
Connected platforms​
Advertising Intelligence connects with: Facebook Ads, YouTube Ads, Google Search Ads, Instagram Ads, Messenger Ads, LinkedIn Ads, PMAX (Limited Visibility), and more. Visit Vendasta Support for the full list.
Benefits:
- Easily interpret which ads are giving the best results
- Explore in-depth results about the reach of a campaign
- Determine what is working across multiple advertising platforms—all in one place
Features enable clients to:
- Compare campaigns across platforms
- Discover trends over time
- Find ROI in real-time
- Automate reporting
Your client runs Google Search and Facebook Ads. They used to pull data manually from each platform—hours each month. You add Advertising Intelligence. Data flows in automatically. In one dashboard they see which campaigns drive the most leads, which platforms have the best ROI, and trends over time. You present the overview in 10 minutes. They're impressed. You're the expert.
Key Resources​
Knowledge Check​
Knowledge Check
Test your understanding with 5 random questions from a pool of 5.
With Advertising Intelligence you can compare campaigns across platforms, discover trends over time, and automate your reporting to find ROI in real-time. Share feedback via the forum—your input helps us improve future trainings!