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Create an Acquisition Widget

Legacy Feature Notice

As of November 17, 2025, the Acquisition Widget is now a legacy Vendasta feature. We recommend using CRM Forms to automatically capture leads and fully customize nurturing automations (including Snapshot Report workflows). If you prefer a setup similar to the original Acquisition Widget, you can use the "Acquisition Widget" form template, which provides a comparable default configuration.

Acquisition widgets are embeddable forms that you can place on your own website to gather potential customer information. Learn how to create, design, and embed an Acquisition Widget.

Create an Acquisition Widget​

  1. Go to Partner Center > Marketing > Acquisition Widgets.
  2. Click Create Widget in the upper right corner of the screen.

Add an Acquisition Widget

Configure the Widget​

  1. Fill in the form:
  • Widget Name
  • Market
  • Assigned salespeople
  • The campaign that will be sent to new leads
  • Confirmation Landing Page URL
  • Set any tags to be applied to the new accounts
  1. Select whether the widget should create a Snapshot Report for new leads (toggle this option on/off).
  2. Select whether the widget should be enabled (toggle this option on/off). You can also enable/disable the widget at a later time.
  3. Select any products that should be activated automatically for new leads.
  4. Click Save and continue.

Configure your widget

Design the Widget​

Tailor the widget to the design of your website. Once it appears how you'd like, click Save and continue.

Design your widget

Embed the Widget​

  1. Copy your widget embed code, then click Finish.
  2. Paste the embed code into your website's HTML to embed the widget on relevant pages throughout your website.

Embed your widget

Tip: Create dedicated landing pages for the Acquisition Widget and link to it from advertising campaigns, social posts, blog posts, and email signatures. When a lead submits their information through the widget, the widget will notify the assigned salespeople so they can get in touch with the lead ASAP. Simultaneously, a new Snapshot Report will be created, the lead will be added to the customer acquisition campaign of your choice, and/or products will be activated, depending on your configuration.