Execute the play
Outcomes
Your asset library, ready to rebrand
Speed to market is an asset problem before it is a skill problem, and the playbook solves it with unbranded kits you can put your own name on: pitch decks, solution one-pagers, and a library of images for your own marketing materials. All of them download from the playbook's Execute the play step.
The order of use matters: lead with the package to open the conversation, then pull the individual employee kit when your prospect wants to go deeper. The package frames the outcome; the employee kit answers the "how does that part work" questions without turning the meeting into a product tour.
| The moment | The asset |
|---|---|
| Opening a first conversation | The AI Workforce package kit, rebranded as yours |
| The prospect asks how one piece works | That employee's individual kit: AI Receptionist, AI Reputation Specialist, or AI Sales Assistant |
| The prospect wants something bespoke | The Custom AI Employees kit |
| Your own marketing and follow-up emails | The image library, under your brand |
The proposal that closes
A proposal is a structure, not a document, and the most common reason proposals do not close is leading with your solution. The proposal video teaches the Three Baskets framework: quantify the cost of inaction so the price feels small before you ever mention it, then present entry versus full-build pricing, with the one ROI line that reframes every pricing conversation. It works for any niche, at any price point.
Pair the structure with the numbers you ran in the pre-call ritual: the cost of inaction is not a rhetorical device, it is the prospect's own figure, quantified before the meeting.
Download the AI Workforce package kit and open the one-pager closest to your target industry. Decide what you would change to make it yours: logo, one proof point, one price. That is the whole rebrand.
Ask for the decision
They have seen the demo, heard their own numbers, and read the proposal. The close is a question, and it has three moments. Flip each one:
A meeting that ends without a booked next step is a deal cooling on its own schedule. The specific day on the calendar is what keeps it yours.
Knowledge Check
Three quick questions on asset order, proposal structure, and asking for the decision.