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How to Use Conversations in Partner Center

Conversations in Partner Center provides shared messaging channels for your entire team to communicate with clients, vendors, and Vendasta representatives. Unlike email threads that become unwieldy and lose context, Conversations ensures seamless team collaboration where any member can respond to client messages.

Starting Conversations with Clients

  1. Start a conversation by clicking the message icon next to any account in Partner Center.
  2. Choose the recipient from the pop-up menu showing available accounts.
  3. Send your message — clients receive it in Business App → Conversations along with email notifications.
Conversations side panel interface

Your clients will see the message in their Business App interface:

Business App Conversations interface

Receiving Messages from Clients

Clients can reach you through the 'Contact Us' button in Business App. Enable notifications in Partner Center to stay on top of all incoming messages.

Contact us button in Business App

Communicating with Vendors

Connect directly with marketplace vendors for product support and sales assistance:

  1. Navigate to any product in the marketplace.
  2. Click "Contact Us" on the vendor's Product Details page (when chat support is enabled).
  3. Start your conversation for immediate vendor assistance.
Contact Us option on Product Vendor Details page

Contacting Vendasta Support

Reach Vendasta representatives directly through Conversations:

  1. Click the contact card in the bottom left of Partner Center navigation.
  2. Select "Send Message" to start a conversation with Vendasta support.

Setting Up Notifications

Stay on top of all communications by configuring notifications properly:

  1. Click the bell icon (bell icon) in the top right corner of Partner Center.
  2. Click the gear icon (gear icon) at the top of the dropdown.
  3. Enable All events to receive notifications for all conversations.
  4. Enable Only my events to get alerts only for conversations you're following.
  5. Configure your preferred notification method (email, browser alerts, etc.).
Enabling notifications in Partner Center

Using Conversation Automations

Streamline your communication workflow with automated responses and triggers:

  • Auto-respond when messages are received
  • Send triggered messages when specific events occur
  • Set up follow-up sequences for consistent client communication
  • Integrate with CRM for automated lead management

Learn more about setting up automation workflows here.

Key Features Available

  • Unlimited in-platform messaging with all ecosystem participants
  • Side-panel view that stays accessible across all Partner Center pages
  • File sharing for documents and media attachments
  • Following view for managing priority conversations
  • Team collaboration with shared channel access

Managing Priority Conversations with Following

Use the ★ Following feature to focus on your most important conversations:

How to Follow Conversations

  1. Look for the star button (★) in any conversation header.
  2. Click the star to start following that conversation.
  3. Access your Following view to see only conversations you're actively tracking.
  4. Enable Only My Events in notification settings to get alerts only for followed conversations.
Following view in Conversations

Automatic Following

You'll automatically follow conversations when:

  • Sending a message in any conversation (can be unfollowed anytime)
  • Assigned as Salesperson to an account (follows all past and future conversations)

Notification Routing

Message notifications direct you to the appropriate center based on your permission level:

  1. Partner Center Admin/Vendor Center users → Partner Center
  2. Digital Agent → Task Manager

Client Access Through Business App

Your clients communicate with you through Business App at no additional cost. To customize or disable this feature, configure these settings in Partner Center administration.