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Introduction to Business App

Welcome to the Vendasta Academy's Business App Masterclass! During this course, you will get a comprehensive understanding of Business App and its optimization capabilities, gain practical skills in software setup and feature integration for customer engagement, and learn techniques for effective marketing and sales, local SEO, and online reputation management.

What You'll Learn
  • How Business App helps local businesses attract, convert, and engage customers
  • The recommended product package and what each product does
  • How to perform impactful demos and follow Vendasta's sales playbook
  • How to use the white-label presentation to pitch to SMB prospects

🎯Attract

Business App helps local businesses attract new customers through paid and organic search, ensuring a strong online reputation. This includes ads, listings, reviews, and SEO—the foundational elements that make a business findable and trustworthy when prospects search.


🔄Convert

Business App helps local businesses convert leads into customers efficiently with automated processes and human-centric solutions. The AI-assisted web chat engages visitors in real time, turning website traffic into qualified leads and customers.


💬Engage

Business App helps local businesses engage customers and build loyalty through seamless communication channels. Email marketing, social media, and review requests keep customers connected and encourage repeat business.


📦Business App Recommended Package

The recommended package includes:

ProductPurpose
Conversations AICentralized messaging and communication
Email & SMS MarketingEmail and marketing campaigns
Local SEOOrganic search visibility
Reputation AIReviews and online reputation
Social MarketingSocial media presence and engagement

Business App streamlines these essential elements into one platform for exceptional customer experiences.


📽️Optional: White-Label Presentation

We've created a white-label version of the Business App presentation you can use with your SMB prospects.

How to use the deck

  1. Make a copy of the presentation

  2. Edit the theme

  3. Replace logos and image elements in the theme with your own branding

  4. Replace the colors in the theme to match your brand

  5. Exit the theme editor and change any remaining elements as needed

  6. Delete (or hide) the how-to slides, then practice and deliver your pitch!

Presentation Link

See the course materials for the link to the Google Slides presentation.

💬
In Practice

A local restaurant wants to attract more diners, convert website visitors into reservations, and keep regulars coming back. You demo Business App: listings and reputation for findability, AI web chat for instant engagement, campaigns for email and social, and review requests for social proof. You present the recommended package—Conversations AI, Email & SMS Marketing, Local SEO, Reputation AI, Social Marketing. They see the full picture. They sign.


Key Resources

AttractFindability
Ads, listings, reviews, SEO.Findability
ConvertLeads
AI web chat. Automated processes.Leads
EngageRetention
Email, social, review requests.Retention

Knowledge Check

Knowledge Check

Test your understanding with 4 random questions from a pool of 4.


Join us to elevate your expertise and drive business growth. Help local businesses thrive digitally with Business App.