Digital Ads: advertising campaigns in the Marketplace
Dive into the world of digital ad products in the Vendasta Marketplace and find the perfect fit for small and medium businesses. Learn how to sell tailored ad solutions and empower businesses with the right advertising strategies.
- Match digital ad products to client goals: conversions, engagement, or awareness
- Understand how Performance Max reaches all Google channels in one campaign
- Identify when to recommend Display or YouTube ads based on campaign objectives
Google requires advertisers to complete verification programs for a safe ad ecosystem. See the identity verification guide for details.
Focus: Conversions—generate more sales or inbound leads. Target people with intent to purchase.
Targeting: Mainly keywords and location.
CPC factors: Cost-per-click can change based on keyword competition, audience availability, ad relevance to website copy, expected CTR, quality score, and verified status.
Today's connected digital landscape has changed how we reach customers. Performance Max maximizes performance by showing ads across all of Google's channels in a single campaign.
Channels: YouTube, Display, Search, Discover, Gmail, and Maps.
Benefits:
- Access all Google advertising channels using one campaign
- Prioritize specific goals and objectives for conversion targets
- Expand reach and conversion value beyond keyword-based search
Focus: Engagement. Social channels are great for starting conversations with customers.
Targeting: Wide variety of targeting options.
Setup: Vendasta runs Facebook ads using its own Facebook Business Manager on behalf of your clients.
Focus: Brand awareness. Image-based ads shown on websites and app sites.
What's created: Banners of different sizes for the advertiser.
Targeting: Wide variety of targeting options.
Not the best option for advertisers who want to generate clicks—Display is best for awareness.
Use cases: Awareness and engagement.
Skippable ads: Some videos can be skipped after 5 seconds. Advertisers don't pay for skipped video ads. Not all videos can be skipped.
Video creation is not included within this service.
Your client wants leads. You recommend Google & Bing Ads—conversion-focused, intent-based. They also want broader reach. You add Performance Max to hit YouTube, Display, Search, Gmail, and Maps in one campaign. For a brand launch, you suggest Display for awareness and Facebook & Instagram for engagement. For video, YouTube—they don't pay for skips. You've matched the right products to their goals.
Key Resources
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Find the right ad products in the Marketplace and empower your clients with tailored advertising strategies that match their goals.