The Vendasta Platform
Outcomes
Your mental model for the platform
The platform is built around one idea: AI does the work, you orchestrate. AI Employees answer calls and messages, capture leads, and book appointments. Automations move work between them. You configure, supervise, and sell the outcomes. That changes what your time is spent on: less of the repetitive work itself, more running the system that does it.
And everything you run is white label: the platform, the products you resell, and the services that fulfill them carry your brand, at the retail prices you set, so your clients see your name throughout. Making all of that yours is its own step later in this path.
Who works in the platform, and where
Four kinds of people work in the platform, each in their own space:
| Who | Where they work | What they do there |
|---|---|---|
| You, our partner | Partner Center, at partners.vendasta.com | Run your business: sell, bill, fulfill, and manage everything |
| Your clients | Business App | Use the products you sell them, under your brand |
| Your salespeople | The CRM, inside Partner Center | Work the pipeline, log activity, and send proposals |
| Vendors | Vendor Center | Configure the products distributed through the Marketplace, including your own if you create one |
As our partner, you can access all of these parts of the platform. But let's break down the two most important workspaces in the ecosystem: where you will do real work, and when and why.
Partner Center versus Business App
Partner Center is where you run your business and build your own AI workforce; Business App is where you build the AI workforce for each of your clients. One question orients you anywhere in the platform: whose workspace am I in?
Partner Center is your command center: accounts and billing, your CRM and pipeline, Marketplace packages, automations, and administration.
Business App is the client-facing side. Every client gets their own, under your brand: their dashboard, inbox, reports, and every product you activate for them. Their own brand lives inside it, in their business profile, and flows into everything they send: their campaigns, their review requests, their widgets. You have full access to configure products and AI Employees on their behalf. Some clients live in it daily; many are happy to let you drive.
The two workspaces stay connected. Products you activate in Partner Center appear in your client's Business App. Everything their business generates after that (leads, conversations, reviews, results) lands in their Business App, where you have full visibility, and the Executive Report turns those results into proof of your value, delivered to them under your brand.
Log in at partners.vendasta.com and read the left navigation top to bottom. Everything you see there is the Partner Center side of the diagram above.
What you set up in each
Here is how the split plays out in practice, side by side:
| Partner Center (yours) | Business App (each client's) | |
|---|---|---|
| Brand | Upload your logo once; it brands both workspaces | Carries your brand automatically |
| People | Invite your team, set permissions, and fill in salesperson profiles | Add client users and send the welcome email once their products are live |
| Connect your email domain so everything the platform sends comes from you | Their notifications and reports send under your brand | |
| Money | Connect payments and set your billing defaults | Their orders, subscriptions, and invoices live on their account |
| AI Employees | Your receptionist and sales assistant; serving your business | Their receptionist and specialists; serving their business |
| Calendars | Connect your calendar in My Meetings so booking works everywhere | Their meeting scheduler, once they have Conversations AI |
| Products | Choose what to sell and build packages in the Marketplace | Every product you activate appears as a dashboard for them |
Each row on this table becomes hands-on later in this learning path; for now, the pattern is the takeaway: set yourself up once on the left, then repeat the client side of the ritual for every business you bring on.
Where AI Employees live
Every AI Employee has a home base, and the rule for finding it is simple: an AI Employee lives in the workspace of the business it serves.
- Your AI Employees live in your Partner Center: the receptionist answering for your agency, your sales assistant, your capabilities and knowledge.
- A client's AI Employees live in their Business App: their receptionist, their voice line, their reputation specialist, powered by their business knowledge.
Pick the workspace first and everything downstream lands where you expect: channels, knowledge, conversations, and leads. When you are ready to configure one, this guide will help.
Products, AI Employees, and automations
Three building blocks, three different jobs:
| What it is | Where it lives | Example | |
|---|---|---|---|
| Product | Something you activate on an account and resell | Marketplace → the account | Local SEO, Conversations AI |
| AI Employee | A worker you configure with knowledge and capabilities | Partner Center or Business App | AI Receptionist, AI Sales Assistant |
| Automation | A trigger-and-action workflow that runs on its own | Automations, in either workspace | New form submission creates a follow-up task |
They compose: a product often unlocks an AI Employee, and automations carry work between them. That composition is "AI does the work, you orchestrate" in miniature.
Knowledge Check
Three quick questions on the model, the two workspaces, and where AI Employees live.