Customize and brand your platform
In this course, you will learn what exactly white-labeling means and how you can customize your seamless, branded, and professional platform to showcase to your current and prospective clients.
- What white-labeling means and why it matters for your agency
- How to brand your platform with your color, logo, and custom product names
- How to set up a custom domain
- How to customize Business App and configure email settings
White-label products and services are re-brandable, re-sellable items that are produced by one company to be re-branded and re-sold by another. This is how Vendasta works for you!
With white labeling, you can be the trusted expert for anything, without being the expert in everything. Whether you're just starting up or are an established agency, white-labeling offers a solution when clients demand a range of services beyond your core expertise. You can confidently provide a comprehensive suite of services without having to be an expert in every marketing application available.
Benefits
- Grow and retain your own brand recognition
- Customize your products and platform to fit your client base
Your platform is a blank slate for you to completely customize and brand. With a few easy steps, organize your products and take them from bland to branded.
Brand with your color
One main, branded color displayed throughout the platform solidifies brand presence and demonstrates a cohesive set of services. This color also appears in communication applications such as email marketing.
Add your logo
Your logo appears wherever white-labeling is used. When your clients log on to Business App, they won't see Vendasta's logo anywhere.
Customize products
Some products allow you to customize their names. Not a fan of "Reputation Management"? Rebrand it to "Online PR Defender" or any name you choose. These names appear within your products and email marketing campaigns.
The custom domain form ensures that your customers and salespeople can access the different parts of the platform through a link that represents your brand. Through white-labeling and platform customization, you can create an experience that is synonymous with your business and brand.
Navigate to Partner Center → Administration → Customize Business App
In this section, you can toggle sections on and off to make the experience your clients see match what you want your branded experience to look and feel like.
Hot tips
- Click through each page and check the settings to match the customer experience you want to create
- If you uncheck any "Show this page" checkboxes, that page will not be shown to any Business App users at all
- Remember to hit Save after updating any settings in the different sections
Administration: Partner Center → Administration → Customize → Email Settings
To comply with anti-spam legislation, you must include a physical address that will appear at the bottom of all your emails. If this is left blank, your emails will not be sent through the platform.
Marketing: Partner Center → Marketing → Email Settings — Configure your marketing email settings.
You add your brand color (navy blue), upload your logo, and rename "Reputation Management" to "Review Guardian." You set up app.youragency.com for Business App access. You toggle off a few Business App pages your SMBs don't need. You add your physical address to Email Settings. Your clients log in and see only your brand—no Vendasta anywhere. Cohesive, professional, yours.
Key Resources
Knowledge Check
Knowledge Check
Test your understanding with 5 random questions from a pool of 5.
As a Vendasta partner, you have access to a platform that empowers you to find and manage new clients, deliver completely customizable marketing solutions, and provide small businesses with real results—all under your own brand. 🙌