Package digital products with Vendasta
Outcomes
✓ Build a packaging strategy aligned to the customer journey
✓ Apply the digital product puzzle to sequence products correctly
✓ Apply tiered pricing and position services as tangible products
✓ Use Recommended Packages as a starting point and customize for your Store
Required Access
Partner Center admin access
Related Docs
Agencies that bundle products and services rather than sell them individually will quickly see higher client retention and higher profitability. This lab walks you through the strategies and tools to build a packaging approach that drives long-term growth for your clients—and your business.
Step 1: Understand the value of bundling (3 min)
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Bundling can introduce clients to products they didn't know they needed—but only if you bundle strategically. The right strategies increase revenue quickly while delivering an exceptional customer experience.
In this lab you will:
- Find, procure, and add solutions to your current offerings
- Build out your tech stack and get all the pieces working together
- Deliver products and services efficiently under your own brand
Step 2: Strategy 1 — Bundle for each stage of the customer journey (3 min)
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Partners with bundling strategies are on average 7X more profitable per customer, save at least $10,000 each year by consolidating their tech stack, and retain nearly 80% of all their clients over two years (Churn Study).
Understanding the customer journey enables you to:
- Help your local businesses develop lasting customer relationships
- Competitively position your local businesses at each stage—the journey is a cycle, not a stand-alone goal
- Design product packages that impact every step, from targeted advertising to reputation management
- Position your agency as the expert in consumer behavior
Step 3: Strategy 2 — The digital product puzzle (4 min)
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Some marketing foundations need to be set up before other products can be implemented. You cannot have on-site SEO without a website. You also can't skip solutions if you want a well-rounded digital marketing experience that covers the entire customer journey.
Build bundles based on the categories in the order below so clients get the most value at the right time:
| Order | Category | What It Includes |
|---|---|---|
| 1 | Optimized website | Website builders, hosting, domain registrars |
| 2 | On-site SEO | SEO dashboards, content, link building |
| 3 | Local SEO | Tools for the Local 3-Pack—listing management |
| 4 | Reputation management | Reviews, online reputation monitoring |
| 5 | Tracking tool | Automated assessment, proof-of-performance reporting, data-informed recommendations |
| 6 | Social | Scheduling software, post from one dashboard across multiple accounts |
| 7 | Ad campaigns | Geographic, categorical, demographic, behavioral targeting. Can bundle with white-label fulfillment |
Step 4: Strategy 3 — Pricing and positioning (3 min)
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Part of knowing your client is understanding their value perception. This influences which products you select for bundles and how you price them.
| Approach | What It Means |
|---|---|
| Tiered bundles | Show businesses how they can grow. Clear growth pattern. |
| Buy more, pay less | Clients get products plus extra for a discounted price when purchased together |
| Profit margins | Typically higher for DIY products (over 100% margins), lower for value-added services (~50% margins) |
To sell a service more easily, position it as though it's a tangible product. This makes the buying decision easier for prospective clients who might have difficulty seeing the value of your services.
Step 5: Use Recommended Packages and build your Store (2 min)
Do
Not sure which products to package together? Vendasta has curated bundles of products proven to work well together—Recommended Packages. View them in Partner Center: Marketplace → Packages → Recommended Packages.
Package overviews
| Package | Focus |
|---|---|
| Start | Start improving your online presence. DIY products and managed services to get started |
| Grow | Time to grow your business online. Mix of do-it-for-me and DIY to boost ranking |
| Accelerate | Overtake the competition. Fully managed online presence so you focus on what sets you apart |
| Ads | Build awareness and drive conversions. Digital ads strategy at the right budget |
| Website | Win over customers with a new website. Drive conversions, buy or book online |
| Business App Pro | All-in-one marketing solution. Everything a local business needs to grow and thrive |
Recommended packages are curated based on top-selling combinations. Find a package that best suits your needs.
Add to your store
Add recommended packages to your Store. You can also create fully customized packages and add them to your Store. When you've completed all relevant information for your new package, your Package Details page will display the full configuration.
A new restaurant needs to get found and build reputation. You bundle per the digital puzzle: Website first, then Listings (Local SEO), then Reputation Management. You use the Start package as a base and add your own twist. You price with tiered bundles—Start, Grow, Accelerate—so they see a clear path. They buy Start. Six months later they upgrade to Grow. Retention and profitability both rise.
Key Resources
Knowledge Check
Knowledge Check
Test your understanding with 5 random questions from a pool of 5.
You have the skills to bundle products strategically and retain customers for the long term. Congratulations!