Update email settings

Spam laws and regulations are increasing in complexity, and precautions are needed to prevent emails from being flagged as spam. Update the following settings to ensure your email campaigns pass spam regulations and reach your prospects successfully.

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To prevent emails from being sent on someone's behalf unintentionally, email service providers check the digital records of incoming mail. These records—including Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC)—act as digital handshakes agreeing to send an email on someone's behalf. You can prevent your emails from being flagged as spam by updating your Domain Name System (DNS) record with the correct SPF, DKIM, and DMARC entries. Updating these entries creates an agreement between Vendasta and your domain and allows us to send email campaigns on your behalf.

To update email campaign settings:

1. Go to Partner Center → Marketing → Email settings. The page has three stacked cards: Sender and reply settings, Advanced email settings, and Email domains.
2. In the Sender and reply settings card, set Sender name and Reply Address, then select Save on that card.
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   Note: When a salesperson is assigned to an account, the salesperson's email address and name is used instead of these settings.

3. In the Advanced email settings card, set Sender domain (choose Use my own email domain to send from your own domain) and Email address, then select Save on that card.
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   Each card has its own Save button. Saving one card does not save the other, so press both.

4. In the Email domains card, check the four records under your domain: one SPF (TXT), two DKIM (CNAME), and one DMARC (TXT). Each row has a Current value column showing the value found at your DNS host, or Not found in red if it has not been detected. The domain's own row header carries the overall status, and a Domain authorization required banner stays on the page until every record lands.
5. For each record showing Not found, update your DNS record with the correct entry. For assistance, you can contact your DNS service provider.

Scope

These settings drive Campaigns and other integrated services. Emails sent through Conversations are not affected.

Update settings

Important notes

Setting Vendasta as a trusted service provider does not guarantee that emails will not be flagged as spam. To ensure your emails are delivered successfully, check the content and subject lines of your emails. Make sure to avoid:

• Colored text
• Text in all caps
• Attachments
• Exclamation marks
• Promotional words and phrases (such as "make money," "save money," "cheap," and "act now")
• Profanity and explicit content

These may cause your emails to be flagged as spam.

If you do not own a custom domain, consider purchasing one through a domain registrar such as GoDaddy. You can use your custom domain to create and maintain a professional email address.